Bring back the view.
And the revenue.
You already produce the stories and the video. What's missing is a feed of your own. One that earns.
Prouess adds a swipeable vertical player to your pages, turning your existing library into owned watch time and direct revenue.
Search is sending fewer readers.
Every visit has to be worth more.
of searches end without a click
Zero-click search, 2026
click-through on queries with AI Overviews
AI Overview CTR studies
organic traffic across publisher categories
Industry reporting, 2024-2026
The upside: readers who still arrive are higher intent. The publishers doing well keep them on-site, move them through the archive, and make the most of every moment of attention.
The format
your site was missing.
Vertical player on your domain
A swipeable, captioned feed on your articles and homepage. Mobile-first, under your brand.
Your library, back in circulation
Your existing video becomes short clips, captioned and transcribed. Your team keeps publishing as usual.
Revenue inside the video
Subscriptions, sponsors, bookings and affiliate offers at the right moment of each video. No ad breaks between clips: each video carries the offer that fits it. Plus access to our partner networks.
Traffic you earned stays yours
The video plays on your page, and every next click leads to your next story. No redirects, no traffic leaks.
Three formats.
One experience, on your site.
Swipe without leaving
Readers swipe through your video without leaving your site.
Your archive, clipped and captioned
Long interviews and explainers become short captioned clips, automatically.
An offer inside every video
A subscription, sponsor offer or affiliate link appears at the right moment, inside the player.
Three steps.
Nothing changes in how you work.
Point Prouess at your existing video. We run the rest on your domain.
- 01
Connect your video
Your channel, podcasts, social clips or files. Nothing new to film.
- 02
Add one snippet
Your branded vertical feed goes live on the pages you choose.
- 03
Turn views into revenue
Set the offer for each video. Track what holds attention and what converts.
What
you'll see.
We compare readers with and without Prouess, so you can see what it adds.
Works alongside your ad stack. Your current placements stay where they are, and the pilot shows you if anything moves.
N°06 / The proof is public
The New York Times bet on this format. It worked.
Year-over-year growth in watching
The Times launched Watch, a swipeable vertical video feed across News, Cooking, Wirecutter and The Athletic. A bet on distribution it owns.
And it invests over $260 million a year in technology.
The format works. Prouess brings it to your site, without an R&D budget or pulling in your tech team.
Source: INMA, 2025N°07 / Integration
Fits the stack you already run.
No migration, no redesign, no new workflow for your editors.
Start with one section. Expand when the numbers say so.
One lightweight script.
If it doesn't earn its place, remove the snippet and everything goes back to how it was. No lock-in.
For your tech team
Built to load after your page, not before it. No migration: point us to your channel or upload your files, and we handle processing and hosting. We measure performance with your team during the pilot.
Let's run a pilotwith your own videos.
A short call to see if a pilot fits. If it does, we shape it together around your video and your traffic.